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Program · OMI InstituteNext cohort: coming soon
First Cohort · Completed September 2026

Product Commercialization

From product idea to market.

OMI, the Oyiza Musa Institute, is an education and knowledge initiative focused on practical Product Commercialization.

Explore the disciplineAbout OMI Institute on OyizaMusa.com (opens in a new tab)

The discipline, as OMI Institute teaches it

From product idea to market

OMI is an education and knowledge initiative created by Oyiza Musa. It focuses on practical knowledge around Product Commercialization: how a product moves from an opportunity and a piece of research, through sourcing, suppliers, trade and logistics, into a market and on to commercial execution.

The emphasis is on the work itself rather than theory about it. Participants research products, approach suppliers, price and compare, arrange payment and shipping, and follow a product through to the market it was meant for.

The program, end to end

  1. Understand
  2. Research
  3. Source
  4. Trade
  5. Market
  6. Commercialize
  7. Scale

How every phase is learned

  1. Learn
  2. Practice
  3. Build
  4. Commercialize

The program

Three phases. One journey.

A practical system for taking products from understanding and research to sourcing, market entry and commercialization.

Every cohort goes through the same three phases, as one journey.

  1. Phase 01 · OMI Foundation · Free

    Product & Market Foundation

    Understand the product. Understand the customer. Learn to communicate value.

    Completed · OMI First Cohort · September 2026

    • Product Understanding
    • Product Customization
    • Camera Confidence
    • Handling Negative Perception
    • Product Marketing
    • Professional Brand Video / Commercial Production

    Next cohort: coming soon

    Explore Phase 01

  2. Phase 02 · OMI Advanced · Paid

    Research, Sourcing & Trade

    Research opportunities, find suppliers, source products and understand how products move across markets.

    Next stage of the journey

    Research & sourcing

    • Product Research
    • Market Research
    • Product Sourcing
    • Supplier Discovery
    • Supplier Research
    • Procurement
    • Manufacturing Sourcing

    Trade & market

    • International Trade
    • China Sourcing
    • Logistics
    • Shipping
    • Distribution
    • Market Entry

    Sourcing channels: Alibaba · 1688 · Taobao · Alipay

    Next cohort: coming soon

    How to join: Phase 02

  3. Phase 03 · OMI Professional · Paid

    Commercialization & Scale

    Take products to market, build demand, sell and scale commercial opportunities.

    Commercialization

    • Go to Market
    • Marketing
    • Sales
    • Commercial Scaling

    Next cohort: coming soon

    How to join: Phase 03

Phase 01 · Completed · OMI First Cohort · September 2026

Product & Market Foundation

Product → Market → Content → Customer → Commercial opportunity

  1. Product Understanding

    • Understanding what we are marketing
    • Understanding the problem the product solves
    • Understanding who needs it

  2. Product Customization

    • Understanding how products can be adapted
    • Branding
    • Packaging
    • Positioning for different markets

  3. Camera Confidence

    • Becoming confident speaking in front of the camera
    • Communicating products confidently

  4. Handling Negative Perception

    • Responding to objections
    • Turning negative perceptions into opportunities to educate, build trust and sell

    “It’s made in China, so it’s not good.”

  5. Product Marketing

    • Communicating product value
    • Moving beyond simply describing a product

  6. Professional Brand Video / Commercial Production

    • Approaching product promotion like a professional marketing agency

How it is practised

The brand video challenge

Participants learn to approach product promotion like a professional marketing agency hired by a serious company, not someone simply recording a social-media video.

The production standard

“If this company paid my agency ₦5 million for this campaign, would I be proud to submit this video?”

Approached as a real client project

  1. Research
  2. Concept
  3. Plan
  4. Shoot
  5. Edit
  6. Review

30–60 seconds, and it can be produced with a phone.

The creative brief

  1. Who is the client?
  2. What are we selling?
  3. Who is the target audience?
  4. What problem does it solve?
  5. What is the big idea?
  6. What is the hook?
  7. What should the viewer feel?
  8. What action should they take?

What every video had to get right

  • Hook
  • Target audience
  • Story/concept
  • Framing
  • Composition
  • Lighting
  • Multiple camera angles
  • Product close-ups
  • B-roll
  • Body language
  • Audio
  • Pacing
  • Music/sound
  • Transitions
  • On-screen text
  • Brand presentation
  • CTA

OMI Institute · Product Commercialization

The First Cohort

Completed · September 2026

The first cohort of the program, and the first to complete Phase 01: Product & Market Foundation.

From understanding products to learning how to position, market and commercialize them.

3 months · July – September 2026 · Offered free, as part of OMI’s human impact work

Featured graduates

A selection from the cohort, not all of its graduates.

Certificates of the featured graduates

  • OMI-PC-2026-001

    Special Ogbuleke

    Nigeria · 30 September 2026

  • OMI-PC-2026-002

    Alex Asamoah

    Ghana · 30 September 2026

  • OMI-PC-2026-003

    Ijeoma David

    Nigeria · 30 September 2026

These certificates are being reissued as OMI Foundation (Phase 01) certificates. Their IDs and dates are unchanged.

The cohort’s full record, including its founding documents and graduation, is kept on OyizaMusa.com. The cohort archive on OyizaMusa.com (opens in a new tab)

Your path into OMI

Start free. Advance when you are ready.

Every new cohort begins with the free OMI Foundation. Phases 02 and 03 are the paid progression.
  1. OMI FoundationFree

    Phase 01

    Product & Market Foundation

    Next cohort: coming soon

  2. OMI AdvancedPaid

    Phase 02

    Research, Sourcing & Trade

    Requires Phase 01: Product & Market Foundation.

    Next cohort: coming soon

  3. OMI ProfessionalPaid

    Phase 03

    Commercialization & Scale

    Next cohort: coming soon

Completed OMI Foundation? Continue at Phase 02, Research, Sourcing & Trade, without repeating Phase 01.

Alumni. Graduates of every phase stay part of OMI, with access to advanced opportunities and future programs as they are announced.

Where OMI Institute is going

The mission

To make the practical knowledge of Product Commercialization learnable, so that more people can take a product from an idea to a market.

Institutional record

Founding documents

  • Cover of The OMI Founding Charter: gold lettering and the OMI laurel crest on a dark navy cover, by Oyiza Musa, Founder of the Oyiza Musa Institute.

    The OMI Founding Charter

  • Cover of the OMI Institutional Prospectus: gold lettering and the OMI laurel crest on a dark navy cover, Advancing the Profession of Product Commercialization, by Oyiza Musa.

    OMI Institutional Prospectus

Read the documents in the OMI archive on OyizaMusa.com (opens in a new tab)

Founder

Founded by Oyiza Musa

Portrait of Oyiza Musa

Oyiza Musa

Software Engineer | Entrepreneur

Software engineer and entrepreneur in Lagos, working across technology, media, business systems and product commercialization.

Read the full story on OyizaMusa.com (opens in a new tab)

The ecosystem

  1. I createAI CreationExplore the course: AI Creation
  2. I buildVibe CodingExplore the course: Vibe Coding
  3. I growMedia BuyingExplore the course: Media Buying
  4. I commercializeOMI · Product CommercializationThis program

Or start with a course: creating with AI, building digital products and running paid campaigns.

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