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AI Creation

Create stories. Create worlds. Create with AI.

Create films, characters, campaigns and visual experiences with AI.

Explore the courseSee what you can create

From: Afrocode Studios brand film, Brand content by Oyiza Musa

The idea behind AI Creation

“I don’t just teach you AI tools. I teach you how to use AI as a creative production system.”

Oyiza Musa

Learn how to create with artificial intelligence, from the tools and workflows behind everyday digital creation to the whole filmmaking process: developing an idea, writing the story, and creating characters, scenes, visuals, voices and finished video.

The focus is commercial. The course is about using AI to produce professional visual content and creative assets for brands: films, characters, campaigns and the content around them.

See what you can create

Selected AI work

This is Oyiza Musa’s own professional work. It shows what this way of working produces. It is not student work, and it is not a promise of what any one person will make.

Behind the work

One character. One world. Three scenes.

The stills from the Afrocode Studios brand film are one character in one world: the same face, the same clothes and the same setting, placed in three different scenes. Keeping a character and a world consistent from one frame to the next is one of the core crafts of AI creation, and consistent characters are part of what this course covers.

From idea to screen

How the work was made.

Real productions, in the order they were made: from the storyboard and the generated shots to the stills and the finished piece.

Afrocode Studios brand film

  1. Generated shots

    2 generated shots

  2. Stills

    3 stills, 1 more in the viewer

  3. Finished film

    Afrocode Studios brand film

Vehicle recovery commercial

  1. Storyboard

    Commercial storyboard

  2. Stills

    2 stills

The creative production journey

From an idea to finished work.

How a piece of work moves from a first idea to release, one stage at a time. This is the system the course is built around; the module plan, when it is published, follows these stages.

  1. Idea

    Every piece starts as a concept, a creative direction and a story worth telling.

    • Concept development
    • Creative direction
    • Story ideation

    Output: A concept and a direction

    A hand arranges brand mood boards and colour swatches on a studio table. Made with AI.
    Seen in Oyiza’s own work: Creative direction scene.

  2. Story

    The idea becomes a story with a shape: a beginning, a turn and an end.

    • Storytelling
    • Script development
    • Narrative structure

    Output: A script or story outline

    A three-scene storyboard for a vehicle recovery commercial: a roadside breakdown, a recovery crew at work, and a handshake beside a recovery truck, each with timecodes and voice-over lines. Made with AI.
    Seen in Oyiza’s own work: Commercial storyboard.

  3. Character

    The people in the story, designed once and kept the same in every shot.

    • Character creation
    • Character consistency
    • Identity development

    Output: Consistent characters

    A woman in a recovery company polo checks a tablet while two mechanics work on a car, with a recovery van and Big Ben behind. Made with AI.
    A woman in a recovery company polo shakes hands with a customer as the crew loads a car onto a recovery truck in London. Made with AI.
    Oyiza Musa standing in a cream blazer in the Afrocode Studios office, with screens, a camera and the studio sign behind her. An image created with AI.
    Seen in Oyiza’s own work: Recovery crew on site, Back on the road, In the studio.

  4. World

    The places they live in, with a look of their own that holds across scenes.

    • World building
    • Environments

    Output: A world with its own look

    A woman in a recovery company polo checks a tablet while two mechanics work on a car, with a recovery van and Big Ben behind. Made with AI.
    A woman in a recovery company polo shakes hands with a customer as the crew loads a car onto a recovery truck in London. Made with AI.
    Oyiza Musa standing in a cream blazer in the Afrocode Studios office, with screens, a camera and the studio sign behind her. An image created with AI.
    Seen in Oyiza’s own work: Recovery crew on site, Back on the road, In the studio.

  5. Art direction

    The look is decided before anything is generated: palette, light and composition.

    • Visual identity
    • Visual composition

    Output: A defined look

    A hand arranges brand mood boards and colour swatches on a studio table. Made with AI.
    Seen in Oyiza’s own work: Creative direction scene.

  6. Prompt

    The direction is written so the tools can follow it.

    • Prompting

    Output: Prompts that direct the image

  7. Shot

    Shots are designed and generated: framing, camera and the frame itself.

    • Camera direction
    • Shot design
    • AI image generation

    Output: Directed shots

    A three-scene storyboard for a vehicle recovery commercial: a roadside breakdown, a recovery crew at work, and a handshake beside a recovery truck, each with timecodes and voice-over lines. Made with AI.
    A woman presents beside a tall screen showing a personal brand layout, in front of an Afrocode Studios sign. Made with AI.
    Seen in Oyiza’s own work: Commercial storyboard, Personal branding scene.

  8. Motion

    Stills become moving footage, compared and refined.

    • AI video generation
    • Motion
    • Creative experimentation

    Output: Moving footage

    A woman presents beside a tall screen showing a personal brand layout, in front of an Afrocode Studios sign. Made with AI.
    A woman stands beside a wall of screens showing brand content in a studio office with a city view. Made with AI.
    Seen in Oyiza’s own work: Personal branding scene, Brand content scene.

  9. Edit

    The material is cut together and paced.

    • Editing
    • Pacing
    • Transitions

    Output: A finished cut

    A woman arranges skincare bottles on a table in a bright white studio, between softbox lights and cinema cameras. Made with AI.
    Seen in Oyiza’s own work: Afrocode Studios brand film.

  10. Sound

    The cut is given its sound and its voice.

    • Sound
    • Voice

    Output: Sound and voice

  11. Final film / brand content

    The same craft, finished as a film or made for a brand: its story, its products, its campaigns.

    • Brand storytelling
    • Product visuals
    • Commercial content
    • AI advertisements

    Output: A finished film or brand content

    A woman arranges skincare bottles on a table in a bright white studio, between softbox lights and cinema cameras. Made with AI.
    A woman in a recovery company polo checks a tablet while two mechanics work on a car, with a recovery van and Big Ben behind. Made with AI.
    A woman in a recovery company polo shakes hands with a customer as the crew loads a car onto a recovery truck in London. Made with AI.
    Seen in Oyiza’s own work: Afrocode Studios brand film, Recovery crew on site, Back on the road.

  12. Distribution

    Finished work is prepared for where it will be seen and kept.

    • Content distribution
    • Campaign assets
    • Social content
    • Portfolio presentation

    Output: Work ready to publish

What you will learn

Inside AI Creation

4 disciplines, one production system. The pictures are Oyiza’s own work; what students learn is listed beside each one.

  1. 01AI Film Production7 topicsSee inside
  2. 02AI Character Creation6 topicsSee inside
  3. 03Brand Creation7 topicsSee inside
  4. 04AI Digital Creation6 topicsSee inside
A woman stands beside a wall of screens showing brand content in a studio office with a city view. Made with AI.
Brand content scene, Brand content by Oyiza Musa

AI Creation · 01

AI Film Production

From a story to a finished film: AI video, cinematic shots, scenes and the creative direction that holds them together.

  • AI filmmaking
  • AI video generation
  • Cinematic storytelling
  • Visual storytelling
  • AI cinematography
  • Scene creation
  • Creative direction
Oyiza Musa standing in a cream blazer in the Afrocode Studios office, with screens, a camera and the studio sign behind her. An image created with AI.
In the studio, AI image by Oyiza Musa

AI Creation · 02

AI Character Creation

Design a character once and keep them the same in every scene: the face, the look and the story a brand can build on.

  • AI characters
  • Consistent characters
  • Branded AI characters
  • Character development
  • Character storytelling
  • AI character campaigns
A woman in a recovery company polo shakes hands with a customer as the crew loads a car onto a recovery truck in London. Made with AI.
Back on the road, Brand content by Oyiza Musa

AI Creation · 03

Brand Creation

The same craft, made to sell: brand films, commercials, product visuals and campaign content.

  • Brand storytelling
  • AI brand videos
  • AI commercials
  • Product advertising
  • Social content
  • Campaign creative
  • Commercial visual content
A hand arranges brand mood boards and colour swatches on a studio table. Made with AI.
Creative direction scene, Brand content by Oyiza Musa

AI Creation · 04

AI Digital Creation

The everyday side of creating with AI: images, workflows and systems that turn out content consistently.

  • AI image generation
  • AI creative workflows
  • AI assisted content creation
  • AI tools
  • Creative systems
  • AI powered brand content

Styling a product shoot · Recovery crew on site · Back on the road: Oyiza’s own brand work.

AI for brands

Cinematic stories, and commercial work too.

The production system that tells a story can also sell a product. The brand side of the course covers:

  • Brand storytelling
  • AI brand videos
  • AI commercials
  • Product advertising
  • Social content
  • Campaign creative
  • Commercial visual content

Who it is for

Made for people who want to create

  • Creators
  • Filmmakers
  • Storytellers
  • Entrepreneurs
  • Business owners
  • Professionals
  • Beginners who want to create with AI

By the end

What you will be able to do

  • Bring AI into your creative process, and combine storytelling, visual production and AI tools to produce digital content, films and other visual experiences.

Your instructor

Learn with Oyiza Musa

Portrait of Oyiza Musa

Oyiza Musa

Software Engineer | Entrepreneur

Software engineer and entrepreneur in Lagos, working across technology, media, business systems and product commercialization.

Read the full story on OyizaMusa.com (opens in a new tab)

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